From Invisible To In-Demand

The Customer Journey Intensive That Turns Disconnected Marketing Into Intentional Growth

In this powerful 1-day intensive, you’ll learn how to attract the right audience, clarify your message, confidently sell your services, and create a customer journey that turns attention into revenue.

Thursday, June 25
8:30a to 4p
Louisville, KY

You don't have a lead problem.
You have a journey problem.

Most Entrepreneurs are:

- Posting constantly but not converting
- Attracting the wrong audience
- Losing leads after first contact
- Unsure how to talk about what you do
- Overcomplicating marketing
- Avoiding sales conversations
- Depending too heavily on algorithms

Most Entrepreneurs are:

- Posting constantly but not converting
- Attracting the wrong audience
- Losing leads after first contact
- Unsure how to talk about what you do
- Overcomplicating marketing
- Avoiding sales conversations
- Depending too heavily on algorithms

And when the customer journey breaks…revenue becomes unpredictable. This intensive is designed to help you simplify, strengthen, and streamline the path from: Stranger → Lead → Client → Loyal Advocate

What We'll Cover

Define & Find Your Ideal Audience

Learn how to stop marketing to “everyone” and start attracting the people most likely to buy.

You’ll Learn:
- Audience clarity
- Buyer psychology
- Where attention actually lives now
- How to identify qualified leads

If your audience can’t quickly understand your value, they move on.

You’ll Learn:
- Market positioning
- Brand differentiation
- Messaging clarity
- How to communicate transformation instead of features

Good messaging creates trust before the sales call ever happens.

You’ll Learn:
- What to say
- What NOT to say
- How to simplify your communication
- How to create content that actually moves people to action

Social media changes constantly. Human behavior doesn’t.

You’ll Learn:
- What actually creates visibility now
- Relationship-driven marketing
- Authority-building strategies
- How to stop chasing trends and build sustainable relevance

How to grow your business through natural conversations, strategic follow-up, and confident closing — without sounding pushy, robotic, or fake.

You’ll Learn:
- Handling objections confidently
- Proposal strategy
- Follow-up systems
- Closing without pressure
- Sales conversations that feel natural

Most objections are not rejections. They’re signals that your prospect is uncertain, overwhelmed, unconvinced, or unclear about what happens next. Unfortunately, most people either panic, push harder, or disappear entirely when resistance shows up in the conversation. 

This masterclass teaches you how to handle objections naturally and professionally — without sounding defensive, desperate, or overly aggressive. You’ll learn how to uncover the real concerns behind hesitation, ask stronger discovery questions, and guide conversations in a way that builds trust and momentum.

You’ll learn:
- What prospects really mean when they say “I’m just looking”
- Why people hesitate to buy
- How to uncover hidden objections
- Discovery questions that create better conversations
- How to stop overexplaining and overselling
- How to build trust without pressure
- A consultative framework for moving conversations forward

You don’t need a different personality to succeed in sales. You need a better approach. Most founders avoid prospecting because they think selling means pressure, awkward scripts, or sounding inauthentic. The result? Inconsistent leads, weak pipelines, and relying on referrals alone.

In this masterclass, you’ll learn how to confidently start sales conversations in a way that feels natural, professional, and aligned with who you already are. You’ll discover how to network strategically, identify buying signals, talk about your business clearly, and create opportunities without feeling like you’re “pitching.”

You’ll learn:
- How to start conversations that lead to clients
- The biggest prospecting mistakes founders make
- How to explain what you do with confidence
- Natural networking and relationship-building strategies
- How to attract opportunities without sounding scripted
- A simple prospecting framework you can use immediately

Retention creates stability, referrals, and long-term growth.

You’ll Learn:
- Customer experience touchpoints
- Retention strategy
- Referral momentum
- Relationship nurturing systems

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Who this intensive is for

Entrepreneurs
Service providers
Coaches & consultants
Creative professionals
Small business owners
Teams responsible for marketing or sales
Businesses frustrated with inconsistent growth

Days
Hours
Minutes
Seconds

Event Details

Location: Louisville, KY
Date: Thursday, June 25, 2026
Time: 8:30a to 4p
Investment: Early Bird: $199until June 1 / Standard Rate: $299

You'll Leave With

✅ Clearer messaging
✅ A stronger customer journey
✅More confidence in sales conversations
✅ Better understanding of your audience
✅ A practical strategy you can apply immediately
✅ Less chaos and more clarity in your business growth

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Meet the Hosts

Charmaine Powell

Charmaine Powell is the founder of The Cultivated Growth Network and a third-generation entrepreneur with a 25-year track record of driving revenue from $6M to over $160M for Fortune 500 and medium-sized businesses across multiple industries. But her true passion is cultivating growth—both in people and in plants. After achieving unprecedented success in the corporate world, Charmaine and her 11-year-old son, Ledger, launched Growing in Sonshine, a plant and accessory shop. This venture became the living laboratory for her unique philosophy: that nature is one of the best teachers and building a high-performing sales team is like tending to a thriving garden. At The Cultivated Growth Network, she now leverages this powerful analogy, combined with her vast corporate experience, to teach the universal principles of high-performance sales, with a level of strategic depth, resilience, and practical wisdom that can only come from someone who had to forge their own path to the top.

Christy Smallwood

Christy Smallwood is a sought-after strategist, transformational speaker, and creator of the Being Super™ method—a groundbreaking framework that empowers purpose-driven leaders to grow their business with more clarity and less chaos, take bold strategic action, and achieve extraordinary success. With over 25 years of expertise in Marketing and Leadership Development—and more than a decade as a trusted Executive & Business Coach—Christy has helped entrepreneurs and executives clarify their message, build magnetic brands, and lead with unstoppable momentum. Her signature programs and powerful storytelling blend humor, heart, and deep strategic insight to ignite transformation from the inside out. Christy is the founder of multiple successful ventures and the host of the Small Business Success Talk podcast show. She is also the author of Being Super, a fresh take on the Hero’s Journey infused with real-world strategies and her signature “Villain’s Journey” twist. Whether on stage, in the boardroom, or through the mic, Christy brings clarity to chaos and confidence to the overwhelmed. Her leadership has earned prestigious honors, including the Chamber of St. Matthews’ Small Business of the Year, the Albert Sanders Award, One Southern Indiana's Chairperson of the Year, and the Executive Women International Tillie Award for Leadership. She also serves on multiple Boards of Directors including the Kentucky Chapters of the National Speaker Association and National Association of Women Business Owners, adding value at the highest levels of influence.